Product, systems, visual designer and researcher

Heather's headshot

I’m a product designer based in Portland, OR. This past year, I designed the end-to-end product experience for SURŌ, a company that promotes design-focused travel properties. Prior to that, I led UX design and strategy for UCLA Marketing. Seeking remote or hybrid roles on the West Coast.

SURŌ OnboardingGuiding owners through a multi-stage listing process

  • Onboarding
  • Prototyping
  • User Testing
  • UX Writing
  • Design System
View of the new customer invitation email and the customer dashboard with cards for each property listing, one in progress and the other one complete

SURŌ Platform ManagementDesigning reports for priority workflows

  • UI Design
  • Prototyping
  • Business requirements
View of an internal report on new property submissions and new property listings, plus a slight view of the full properties table to the right

SURŌ WebsitePromoting design-focused travel properties

  • Visual design
  • Search & discovery
  • Design System
  • UX Writing
  • Editorial design
Screenshots of the full desktop home page and the mobile view of the property owner landing page

Some older case studies from UCLA...

UCLA Web ComponentsLessons in a failed design system

  • User research
  • Secondary research
  • strategy
  • Community Engagement

UCLA Undergraduate AdmissionBridging the gap between ownership and relevance

  • Analyitics
  • User research
  • Secondary research
  • competitor research
  • Information Architecture
  • Content STrategy
  • Lo-Wifi Wires
Photo showing a stack of hand-sketched wireframes with annotations

UCLA ExperienceAdmission marketing at warp speed

  • Secondary research
  • Information Architecture
  • Content Strategy
  • Lo-fi Wires
Isolated views of the mobile website design, floating above a photo of sketched wireframes and sticky notes forming a content matrix behind

UCLA Bruin DayRevitalizing digital event marketing

  • User research
  • User Testing
  • Information Architecture
  • Wireframes
  • Visual Design
Isolated views of the marketing home page in full visual design

UCLA Community PartnershipsVisualizing community engagement

  • User research
  • Hi-Fi Wires
  • Prototyping
  • User testing
  • Information Architecture
Screenshot of the map-based directory with an open menu showing nearby legislative districts, plus some floating persona avatars above it for visual effect, one of them asking, "Who do you partner with in my district?"